A senior digital leader and 'Modern Product Director' with 20+ years of experience driving quantifiable growth at major brands including McDonald’s, EE, and MailOnline.
A Level 5 accredited coach, they specialise in being the 'Lead Architect' for high-performing optimisation practices, delivering 17x ROI (£12.7M in value) and managing digital channels with annual sales exceeding £5B. They combine deep behavioural research and data analysis with a "battle-scarred" business maturity to navigate uncertainty and deliver new-to-market products.
Expert in leading large-scale UX/Product teams (20-25+) to achieve double-digit YoY acquisition growth through strategic service redesign and narrative transformation.